Tim Tebow replaces Aaron Hernandez in football sticker book

Panini America is printing 1 million Tim Tebow stickers to replace Aaron Hernandez stickers in its books

Roger Simmons | From the Sports Editor
Orlando Sentinel
Tim Tebow sticker from Panini America. (Panini America / July 19, 2013)

Tim Tebow is replacing Aaron Hernandez – not at tight end with the New England Patriots, but in a football trading-card book.

Panini America, a trading card and memorabilia company, said it is offering its customers a Tim Tebow sticker to replace the one of Aaron Hernandez it produced. And there are a lot of Hernadez stickers out there — more than 500,000 of them.

“Panini America officials announced today that beginning with next month’s release of 2013 Rookies & Stars Football, the company has replaced Aaron Hernandez in its future 2013 NFL products with new New England Patriots quarterback Tim Tebow,” the company said on its website.

The company told ESPN.com that it had “painstakingly” removed Hernandez stickers from 500,000 of its sticker books – which had been produced before the Patriots player was charged with murder.

The company’s football books – which have yet to hit stores – contain 10 player stickers to help get collectors started. Hernandez just happened to be one of 10 players included in those starter-set stickers.

The company told ESPN that it has now produced one million stickers of Tebow as a replacement for Hernandez . The Tebow stickers will be handed out at sports events or given to customers who happen to receive a Hernandez sticker in any pack of the company’s cards. (Let’s not even get into the fact that Tebow has not officially even made the Patriots roster — which will likely make these Tebow stickers even that much more valuable.)

“We felt strongly that making these changes was the right thing to do, for Panini and our products but, more importantly, for our fans and collectors,” Jason Howarth, Panini’s vice president of marketing, told ESPN.com.

Those who want to replace their Hernandez sticker for a Tebow sticker can send a self-addressed stamped envelope to the company at Panini America, Tim Tebow Sticker Swap, 5325 FAA Blvd., Suite 100, Irving, Texas 75061.

Or, even better, the company has posted the Tebow sticker on its website and is allowing folks to download it for FREE.

Download a copy of the Tebow sticker here

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